Published: · 7 min read · EOI Guide
Expression of Interest (EOI) is one of the most misunderstood mechanisms in Indian real estate. Handled correctly, it can save a buyer ₹8–15 Lakh on a premium purchase and secure the best unit in a project. Handled carelessly, it can lock money in escrow for years or result in a binding commitment to a project that never gets RERA registration. This guide walks through the complete Purva Aerocity EOI process step-by-step, including exactly how the ₹5 Lakh refundable EOI works, what protections you have, and how to maximise your pre-launch advantage.
What EOI actually is (and isn't)
Expression of Interest is a formal, non-binding indication that you are interested in booking a unit in an upcoming project at pre-launch stage — before the developer has received formal RERA registration for the project. In exchange for parking a refundable amount with the developer (typically ₹1–10 Lakh depending on ticket size), you get:
- Priority access to unit selection when official launch happens
- Introductory pricing — typically ₹500–₹1,500 per sq.ft below expected launch prices
- Choice of tower, floor, orientation before public bookings open
- Full refund option if you choose not to proceed after RERA registration
What EOI is NOT:
- ❌ A booking — no unit is legally allotted to you at EOI stage
- ❌ A binding purchase agreement — you can walk away with a full refund
- ❌ A guarantee of specific unit availability — subject to allotment logic once RERA is issued
- ❌ An investment — EOI money is held by the developer, not invested for returns
Purva Aerocity's EOI process — step by step
Step 1: Consultation and configuration selection
Speak with the sales team to discuss configurations available (2 BHK / 3 BHK / 3.5 BHK), current pre-launch pricing, master plan layout, and tower orientation options. Site visit at the Chikkajala plot is arranged (with cab pickup for serious buyers). This is your due-diligence stage — ask every question, look at the plot from different angles, understand the surrounding infrastructure.
Step 2: EOI form signing (non-binding)
Sign the Expression of Interest form indicating your preferred configuration, preferred tower and floor range, and preferred orientation. This form explicitly states that it is non-binding on both the developer and the buyer, and that the EOI amount is fully refundable.
Step 3: ₹5 Lakh EOI payment
Pay the ₹5 Lakh EOI amount via bank transfer or account-payee cheque directly to Puravankara Ltd. An official receipt is issued. This amount is fully refundable if you choose not to convert to a booking after RERA registration is issued.
Critical caution: Never pay in cash. Never pay to any account other than the official Puravankara Ltd. account. Never pay based on a WhatsApp message or informal communication — always require an official receipt on Puravankara letterhead. Verify the account details independently with the Puravankara head office if there's any doubt.
Step 4: RERA registration and official launch
Puravankara files for RERA registration with the Karnataka Real Estate Regulatory Authority. Once RERA is issued (expected around formal launch — verify at rera.karnataka.gov.in), the project officially transitions from pre-launch to launch stage. The Purva Aerocity RERA number should be published on the developer's website and physically displayed at the site office.
Step 5: Official cost sheet and unit selection
Post-RERA, the developer publishes the official cost sheet with all charges (base price, PLC, floor rise, GST, statutory, corpus, club, car park). EOI holders get first access to unit selection based on the order in which their EOI was received. This is where you convert preferences (tower, floor, orientation) into a specific unit allocation.
Step 6: Booking conversion or refund
You now have two paths:
- Convert to booking: Sign the booking form, and the ₹5 Lakh EOI amount is adjusted against your first booking-stage payment (typically 10% of total price). You proceed to Agreement to Sell registration and start the payment schedule.
- Take refund: If pricing, timing, or terms don't meet your expectations after RERA registration, request refund. The full ₹5 Lakh is returned via bank transfer typically within 15–30 days.
The pre-launch advantage — quantified
Let's do the math on a 2 BHK unit at Purva Aerocity:
| Expected post-launch price | ~₹1.75 Cr for 2 BHK (1,200 sq.ft × ~₹14,500/sqft indicative) |
|---|---|
| EOI priority booking price | ₹1.60 Cr* for the same unit |
| Direct price advantage | ~₹15 Lakh saved |
| Priority allocation advantage | Choice of best tower/floor/orientation (worth ₹5–15 Lakh on resale) |
| Cash outlay for advantage | ₹5 Lakh EOI (fully refundable) |
This is why serious pre-launch buyers register EOI early. The financial math is compelling: approximately ₹15 Lakh price advantage plus significant allocation flexibility, in exchange for parking a fully refundable ₹5 Lakh for 3–6 months.
Red flags — when NOT to pay EOI
- ❌ Developer refuses to provide official receipt on letterhead
- ❌ Payment requested to accounts not owned by the legal developer entity
- ❌ Cash payment demanded
- ❌ Verbal-only refund promises (must be in writing)
- ❌ Developer has no delivered projects to reference
- ❌ Aggressive "book today or lose it" pressure tactics without genuine limited allocation
- ❌ Vague or non-existent EOI terms & conditions document
Puravankara Ltd. is a publicly-listed developer (NSE: PURVA, BSE: 532891) with mandatory financial transparency, so the counterparty risk in the Purva Aerocity EOI is materially lower than pre-launch EOI with smaller developers. All EOI transactions are handled through official Puravankara channels with formal documentation.
Bottom line
Priority Booking EOI at Purva Aerocity is one of the cleanest EOI structures in the Bangalore market right now: ₹5 Lakh refundable, backed by a 50-year publicly-listed developer, on a project with strong airport-corridor fundamentals. If Chikkajala and Puravankara both fit your investment thesis, the EOI is worth registering early to lock introductory pricing and priority allocation. Contact us at +91 86185 95105 or WhatsApp for the EOI form and any clarifications.